Native New Yorker DeShawn Hatcher began her career in the film and beauty industry after working a corporate job offering her steady pay and benefits. It was a question from a friend that inspired her to rely on her gifts and take a leap of faith: “what would you do for free?” She said goodbye to Corporate America and never looked back.

Since then, she has made a name for herself as an acclaimed makeup artist, educator, magazine columnist, and public speaker. Her work has been featured in top-tier fashion publications such as Elle, Vogue, Harper’s Bazaar, and WWD to name a few.

Hatcher has worked with many A-list celebrities, heads of state, all-star athletes, and dignitaries.  She has served as Beauty Director as well as lead makeup artist for New York Fashion Week. She also holds the Guinness World Record as Beauty Director for the world’s longest runway show garnering 84 million views where she managed a beauty crew of 80 artists and 224 designs, all within a 24-hour session.

DeShawn Hatcher is viewed as a visionary within the industry. In 2019, she collaborated with cosmetic company Graftobian and created her international top-selling multicultural foundation palette called “Inclusion” designed specifically for people of color.

Crediting her success to her days assisting, whereby aspiring makeup artists shadow senior artists to learn the business, she decided that those who wanted to enter the field or advance their careers needed to know the rules of the game. In 2015, she wrote Assisting Rules! a game-changing book that reveals some of the unspoken expectations and rules such as researching, set etiquette, networking strategies, and professional communication, traditionally learned while “on the job.” She regularly shares industry secrets and answers questions from her tens of thousands of audience members on her YouTube Live show every Sunday at 7pm.
In her second edition of Assisting Rules: The Ultimate Guide to Assisting Makeup Artists and Hairstylists in Film, Fashion, and Print, published by Wordeee, Hatcher expands further into film, TV, runway, and agencies and has added more content to advance the careers of aspiring artists worldwide.